One Nation leader Pauline Hanson has launched a counter-fundraising campaign after Labor urged supporters to donate $27 to stop her party from converting its growing polling support into parliamentary seats.
The new campaign, titled “Fire the Liar,” asks supporters to contribute $29 to fund a nationwide advertising push against the Albanese Government. One Nation says the money will be used for billboards, television commercials and radio advertisements targeting Labor-held electorates, including Prime Minister Anthony Albanese’s seat of Grayndler in Sydney.
The campaign was launched in response to Labor’s social media advertisements, which called on supporters to donate $27 to help prevent One Nation from turning its recent polling gains into electoral victories.
One Nation has mirrored Labor’s black, white and orange advertising style, accusing the government of trying to silence voters who are increasingly turning away from the major parties.
“Albo thinks $27 buys him the right to silence us. We think Australians deserve a real choice,” the One Nation advertisement states.
The party hopes to raise $1 million and plans to display a real-time donation tracker on its website.
The fundraising battle comes amid growing political attention on One Nation’s recent polling surge. A major national poll recently showed the party overtaking Labor on primary vote, intensifying concerns within both major parties about the rise of anti-establishment politics.
Hanson condemned Labor’s donation campaign as “absolutely disgusting” and questioned why the Prime Minister was asking Australians for money to fight One Nation while many families were struggling with cost-of-living pressures.
One Nation’s advertisements accuse Albanese of breaking promises on issues including Stage 3 tax cuts, energy prices, negative gearing and capital gains tax. The campaign also references the Prime Minister’s 2025 election campaign stage fall in Cessnock, which became a political talking point after Albanese repeatedly denied falling.
Speaking in Bendigo on Tuesday, Albanese sought to link One Nation with the Coalition, describing the Liberals, Nationals and One Nation as “three right-wing parties” pursuing a similar agenda.
Labor ministers have attempted to downplay the significance of One Nation’s fundraising drive. Trade Minister Don Farrell said Labor had nothing to fear from populist movements, arguing such parties often “come and go.”
Agriculture Minister Julie Collins acknowledged growing voter frustration and an increasing anti-establishment mood but said the government remained focused on addressing community concerns.
The Coalition has also used One Nation’s rise to criticise Labor.
Opposition foreign affairs spokesman Ted O’Brien said the party’s polling success reflected growing dissatisfaction with the Albanese Government, claiming Australians had “lost confidence” because they were becoming financially worse off.
The clash highlights increasing political tensions as One Nation’s support grows. Labor fears the party could convert polling momentum into seats, particularly in outer-suburban and regional electorates where concerns about housing affordability, migration, energy costs and living expenses remain strong.
For One Nation, the campaign is an opportunity to portray Labor as increasingly concerned about the party’s growing popularity while using the attention to boost fundraising efforts.
With both sides now using each other’s attacks to raise money, the battle over $27 and $29 donations has become symbolic of a broader shift in Australian politics, where major parties are increasingly confronting rising anti-establishment sentiment and the growing influence of minor parties.
As the next federal election cycle approaches, the contest is no longer just between Labor and the Coalition. The rise of One Nation has added a new dimension to Australia’s political landscape, with both major parties now facing challenges from voters seeking alternatives to traditional politics.